NIKE Breathe
Again it was a great pleasure working with Nike! This time with Justin Hays, Dann Sonne and Tiffany Shelby.
Proud to release my work for Nike's new Breathe Collection.



It may be cool in the Northern Hemisphere for the Holiday 2014 season, but it’s summertime in the Southern half of the world. With the new Breathe Collection, Nike brings summer-focused performance benefits to sport classics. To combat the heat, the collection features breathable, lightweight sneakers that are comfortable enough to keep up with any warm-weather activities. In other words: sneakers for the spirit of summer.

In South America, Brasil’s hot and humid conditions inspired Nike design with the on-the-go lifestyle that switches from the beach one minute, to running and training the next.

The Nike Design team integrated lightweight and breathable materials into the footwear collection to help free feet from oppressive summer temperatures.

The Nike Breathe Collection deconstructs two of Nike’s iconic silhouettes, transforming classic Nike Air Max and Nike Roshe Run sneakers into ultra-breathable, lightweight shoes. The shoes have been stripped to their core essentials — layers of reinforcement removed and heavy materials eliminated. Spacer mesh creates pockets of air between the upper materials to allow for increased airflow.